Important Reasons to Re-design Your Business Website
The design of your website is one of the most important aspects of marketing in today's technology-driven business world. As design trends and best practices change over time, it's critical that your website adapts with these changes. Here are a few of the most important reasons why a redesign of your business website can produce positive results.
Higher Conversion Rates
If your website isn't converting visitors into customers at the rate that you desire, then your website design could be the reason. Many businesses have seen large increases in their conversion rates after a redesign, especially if they have the help of an online marketing and design professional. This only continues to become more popular as an effective way to increase sales, as more people than ever are using the internet to find the goods and services they desire and demand that the websites they use to do so are intuitive to use and well-designed.
A Modern Look
Design trends come and go. Because of this, many websites take on a look that is slightly out of date, even just a few years after they're created. For a more contemporary layout that will resonate with modern consumers, consult a web designer who understands the latest developments in online marketing and can apply those changes to your new design. This is important, as an unprofessional and outdated design is one of the main reasons that people will leave a website, which can lead potential customers directly to your competitors.
For many businesses, the results they're seeing from social media marketing activities are proving to be even better than those achieved through traditional websites. This means that your social media should thoroughly integrated with your website. If this is not the case with your current website design, then changes should be made. Social media sharing buttons, embedded social media feeds and Instagram-connected photo galleries are just a few of the ways that businesses are successfully integrating their social media marketing and their main business websites.
The usability of your website is directly connected to how well it performs for your business. Professional website designers will be able to identify areas of your website that are difficult to use as well as make any changes necessary to fix the issues. When a website's usability is improved, bounce rates drop dramatically while leads and sales conversion rates rise. As you and your designer consider how to improve the usability of your website, keep in mind any visitor feedback you've received about your website. Such feedback can provide a clear list of things that your visitors are having trouble figuring out how to do, and in turn, lay out a solid list of the first things you should strive to change about your website.
Stay Ahead of Your Competitors
Competition in most markets today is extremely fierce, making any delay in keeping up with your competitors in terms of website design functionality quite risky for your business. Take some time to evaluate the features that your competitors are using on their websites while keeping an eye out for ones that you haven't yet implemented on your own.
These are just a few of the ways a website redesign can benefit your business. By increasing conversions, adding more social media capabilities, improving usability and achieving a more modern design and layout, a website redesign can transform your marketing efforts and bring in more leads and sales for your business.